CREATIVE STRATEGY
ENXAME
(portuguese noun)
1. A swarm of bees that leaves a hive to establish a new colony in a different location;
2. Defined by a purposeful and orchestrated journey to find a new, ideal space for the creation of a new hive.
What do we do?
Creative strategy projects
Projects created by and for authentic communities involving brands and artists.
COLLABS
Innovative Collaborations
The union of brands and artists in exclusive and unexpected collabs.
We identify opportunities and create new products in fashion, sports, music and entertainment.
COMMUNITIES
Building Authentic Connections
The center of everything we do.
We research, plan, and execute strategies that truly resonate and are made for communities of fans around the world.
VIDEO
Video-first Strategy
The main focus of our deliveries and strategies, in different forms and platforms:
UGC content, Slow Content or Docummentary/Reality Show style.
respira, mona
The first project by Enxame is a movement created to support the mental health of the LGBTQIAPN+ community in Rio Grande do Sul, which was particularly impacted by the floods of May 2024.
The initiative aims to build a healing ecosystem by providing psychological and psychiatric care, as well as access to medications for those who need it most.
The movement begins with the launch of an exclusive t-shirt, produced in partnership with the INK platform by Reserva. Get yours here!
The phrase printed on the t-shirt serves as a self-reminder in times of crisis: Breathe, darling. This too shall pass. You are not alone.
Inside
the Swarm
Enxame is a creative strategy hub inspired by the collaborative nature of bees.
We unite a diverse collective of global talent to build creative projects that empower communities and connect them with brands and artists.
We are driven to push the boundaries of entertainment, sports, fashion, and music, crafting groundbreaking creative projects that leave a lasting mark on today's pop culture landscape.
Jota Brasbie is the founder, Creative Director, and CEO of Enxame. Born in the south of Brazil, he is a creative strategist with over 10 years of experience in national and international brands, startups, and agencies like Cabify and Hogarth Worldwide.
Jota is also the human of two cats: Milanesa and Nugget, as well as a producer, videomaker, DJ, and self-made entrepreneur.
Jota’s portfolio
More than a playlist:
our mantras
Music truly heals. Music truly saves and changes lives.
Enxame is a living proof of that.
The songs in this playlist were the mantras that guided our founder through the development process of Enxame.
They are made by artists who inspire us as individuals and as professionals.
The lyrics, production, vibes, feelings, and the meanings behind these songs from these songs from global icons are a part of what Enxame has become, believes, and aspires to be in this world.
Listen to it on your favorit platform:
